Sunday 3 August 2008

A Problem Solved... Where I Wasn't Aware A Problem Existed...

This (and I warn you, the music played in the background becomes extremely annoying) is yet another example of manufacturers thinking that women have nothing better to do with their time than making sure their bodies are hairless. Braun have brought out a new shaver for 'those inbetween days' when women have stubble on their legs. This gives the impression that women sit at home worrying that when they go out, if they are wearing a skirt or shorts, men (and women because women are conditioned into being in competition with one another you know) will notice they failed to take good care of themselves in making sure they have hairless legs. And, of course, hairy legs on women are equated with 1) being unattractive; 2) not making an effort with one's appearance; 3) not being 'feminine'; and 4) being a feminist (woe betide any woman who is accused of being a feminist!). So now women are not supposed to worry about their legs once every 2-3 weeks, but also a few days after shaving them incase there's the minutest level of stubble. I for one can't be bothered with all that nonsense. I have a lot more important things to be doing with my time.

Nowhere in any magazines or adverts does it say that there is no need for women who wear trousers to be worried about their legs. I mean, who's going to see them? It's almost as if women are supposed to feel self-conscious about hairy legs even if no-one can see them. It's all propaganda which suggests to women that the most important things they need to worry about in life are having a hairless body (apart from the head, because a woman with a shaved head is 'unfeminine' - I mean, the amount of women who are undergoing chemotherapy and purchase wigs are evidence enough for this), being attractive to men, and outdoing other women in their attractiveness to men.

This all reminds me of the advert for Gillette's Venus Breeze with its tagline 'Reveal the Goddess in You' and something BJ once said to me - 'because that Goddess is hiding under all the body hair'. It's true - the implication is that the sole point of a woman's life is to be beautiful.

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